digitise your business with this guide
involve your executives in establishing the digital vision
For the company to transform itself into a more digital organisation, a determined driving force is needed from a senior management that understands the importance of digitisation. The transformation begins with establishing an inspirational vision of how digitisation will affect the business model, and the challenges and opportunities this will create.
digitise your marketing and relationship with your customers
All companies can take advantage of new digital tools to segment customers, meet their needs, improve positioning and generate sales opportunities. Doing digital marketing means moving from massive unidirectional marketing to smarter, more accurate, less invasive marketing, focused on value content.
lend importance to your digital presence
It is essential for you to have a differentiated and significant digital presence for your customers. Your website is your company's shop window, upon which your digital presence hinges. It has to be meaningful, simple, instructive, welcoming, persuasive, clear and surprising.
sell across all channels and offer a tailor-made experience
Digital customers behave differently, looking for unique and personalised experiences across multiple channels. This ‘omnichannel’ challenge requires very significant changes in business processes which are impossible unless new technologies are incorporated.
innovate your products with the digital ingredient
Continual innovation is the key to staying competitive. Digital companies incorporate information and connectivity to their products and services to make them more attractive to customers.
attract and develop digital talent
Businesses need new faces and new people. New professionals who join the organisation; digital natives who know how to connect with co-workers and customers; and staff who develop their digital skills through continuous training to provide value at all times.
digitise the work station
Value is generated by the collaboration of employees often geographically far apart or scattered across the organisational hierarchy. The digital workplace comprises tools to improve both staff productivity and capacity.
speed up your business processes
ICTs are fundamental tools to optimise business processes, making them more responsive and flexible. They enable enterprises to automate tasks, even in industrial environments; thus reducing costs and errors and increasing capacity.
put your data to work at making better decisions
To be competitive in such a fast-paced world, you have to make complex decisions more flexibly. To do this, you need technology that gives you an in-depth insight of your business in real time.
get to know your business better to adapt to change
In a maddeningly changing world, companies need flexibility and a complete, real-time view of how their business is performing. Such a vision is impossible without the advanced use of analytical technologies.
get on the cloud
If you want to be flexible, you have to have a technological platform that is just as flexible. Digital companies are moving onto the Cloud to diversify costs and minimise investment. It starts with email, collaboration and storage, before moving on to business applications.
choose your ideal partner
The process of digitisation is very complex, from the strategic perspective as well as from the perspectives of processes, people and technology. There are many alternatives, and choosing between them is not a simple task. To successfully carry out the transformation process, it is crucial to select a partner that is willing and able to show commitment.
Digital companies are better equipped to compete in today's world. Take our digital maturity test to find out your organisation's level of digitisation and identify the areas where you need to undergo a transformation.